Fudge Clean Blonde Violet-Toning Shampoo for Blonde & Silver Hair - 1000ml Purple Shampoo to Neutralize Brassiness & Brighten Hair - Perfect for Color-Treated, Bleached, or Gray Hair Care Routine

Same great formula, new fragrance. That's it! Instantly removes yellow tones from blonde hair with hydrating guarana. Maintaining Fudge's bestselling shampoo formulation. Neutralising violet pigment counteracting the unwanted tones in brassy blonde hair. Natural proteins provide a protective barrier against UV and environmental damage To use: Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Violet Toning Conditioner. Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Diazolidinyl Urea, Citric Acid, Laureth-4, Tetrasodium EDTA, Pentylene Glycol, Hexyl Cinnamal, Laureth-23, Limonene, Sodium Benzoate, Cetrimonium Chloride, Trideceth-12, Glycerin, Alpha-Isomethyl Ionone, Coumarin, Linalool, Salicylic Acid, Iodopropynyl Butylcarbamate, Paullinia Cupana Seed Extract, Potassium Sorbate, CI 60730 (Ext. Violet 2).